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Do You Know the Difference Between Hilton Hotel Brands?

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Do You Know the Difference Between Hilton Hotel Brands?

Meghan HunterDo You Know the Difference Between Hilton Hotel Brands?Million Mile Secrets Team

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Can you name all 15 Hilton hotel brands? If not, you may be overlooking ways to use your Hilton points.

Hilton points are easy to earn from the Hilton Honors American Express Surpass® Card, The Hilton Honors American Express Business Card, the Hilton Honors Aspire Card from American Express and Hilton Honors American Express Card.

And you’ll have more than 5,000 hotels worldwide where you can use your points. I’ll help you make sure you know all your options and the difference between Hilton hotel brands.

Hilton is one of the largest hotel chains in the world, with plenty of properties where you can redeem your points, like the stunning Hilton Moorea Lagoon Resort and Spa in French Polynesia. (Photo courtesy of Hilton)

Here is a quick explanation for each of the Hilton hotel brands.

Hilton Hotel Brands

Hilton, like other hotels, categorizes its hotels according to brand, each with distinct characteristics to market to a certain kind of traveler.

There are currently 15 Hilton hotel brands (with a couple more coming soon):

Here’s what they’re all about.

1. Conrad

Conrad is one of Hilton’s luxury brands but it’s not as stiff as you would expect a five-star brand to be. It’s modern and fun with great service and facilities.

The Conrad Tokyo far exceeded team member Jasmin’s expectations — and her kids have a new all-time favorite hotel. (Photo courtesy of Jasmin Baron)

2. Canopy

There are currently a handful of Canopy hotels, with 19 more planned to open by 2021. They focus on healthy lifestyle and rejuvenation.

3. Curio

Curio is a group of independent hotels. Each is unique, but they are branded together because they’re one of a kind.

4. DoubleTree

DoubleTree is a brand that focuses less on flashy and more on comfort and friendliness. The hotels aren’t outstanding, but they do give you a cookie at check-in.

5. Embassy Suites

Embassy Suites is an all-suite hotel brand, ideal for both business travelers and families.

Every suite has a separate living and sleeping area. Breakfast is free every morning, as are the free snacks and drinks (including alcohol) served for two hours each night.

6. Hampton Inn

Hampton Inn is a huge hotel brand, with 2,000+ hotels around the world. However, Hampton Inn is one of Hilton’s budget hotel options, so they aren’t always great quality, but they do come with free hot breakfast.

Hampton Inn hotels are great options for road warriors because you’ll usually find them along the highway. (Photo courtesy of Juan Llauro/Shutterstock)

Million Mile Secrets team member Scott had a very good experience using Hilton points for a free room at the Hampton by Hilton Warsaw City Centre in Poland.

Note: You can not reserve Hampton Inn hotels in China with Hilton points.

7. Hilton Garden Inn

Hilton Garden Inn is a pretty ordinary hotel brand. The hotels do not have a fun or unique atmosphere, and they don’t usually have interesting locations.

Hilton Garden Inn is more about convenience, with 650+ locations. It’s a slightly upscale version of Hampton Inn.

8. Hilton Grand Vacations

Hilton Grand Vacations is a timeshare program that accepts points. You can find them around the US in popular destinations like California, Florida, and New York, but you can also find them in international destinations like Italy, New Zealand, and Thailand.

These hotels are good for families or groups because the suites usually have full kitchens, separate living areas, and even laundry facilities.

Million Mile Secrets team member Jasmin stayed with her family and friends at the Hilton Grand Vacations at SeaWorld in Orlando. The kids loved the multiple swimming pools, and the group saved money by cooking their own meals.

9. Hilton

Hilton hotels are the company’s flagship and best-known brand. Hilton-brand hotels are upscale, and there are 550+ of them worldwide.

Having access to an executive lounge can save you money because there are free drinks and snacks throughout the day. (Photo courtesy of Hilton)

At Hilton-brand hotels, Hilton Diamond elite status brings access to an Executive Lounge with free breakfast, snacks and appetizers.

10. Home2 Suites

Home2 Suites is an all-suite, extended-stay hotel brand. It’s a lesser version of Hilton’s Homewood Suites brand. It has all the essentials for a longer stay — laundry facilities, mini-kitchens and usually a small gym.

At most Hilton hotels, you’ll earn 10 points per $1 on your room rate, but at Home2 Suites you’ll only earn 5 points per $1.

11. Homewood Suites

Homewood Suites is the all-suite hotel brand between the upscale Embassy Suites and mid-scale Home2 Suites. You’ll get a proper kitchen, full-size refrigerator and separate living and sleeping areas.

12. LXR Hotels & Resorts

There are only two LXR branded properties open at the moment, with more planned for the future. According to Hilton, LXR locations are for “luxury travelers with a taste of adventure.”

13. Tapestry Collection

Tapestry Collection hotels are few in number. It’s a collection of unique upscale hotels, just below the Curio brand.

14. Tru

The Tru brand is very minimalist and modern, with a young, social vibe. And it’s cheap.

Similar to Home2 Suites, you’ll only earn 5 Hilton points per $1 spent on your room rate at Tru hotels.

15. Waldorf Astoria

Waldorf Astoria is Hilton’s highest-class hotel brand. All its hotels are five-star, and you can find them at the top destinations and cities around the world.

The Waldorf Astoria Grand Wailea in Hawaii can easily sell for $550+ per night. (Photo courtesy of EQRoy/Shutterstock)

Stay at Hilton Hotel Brands With the Improved Amex Hilton Card Offers

Don’t miss your chance to earn big, increased welcome offers on these Amex Hilton cards:

Bottom Line

Hilton has 15 hotel brands, all a bit different from each other.

If you’re traveling for romance, consider five-star brands like Conrad or Waldorf Astoria. Or if you will be staying for a couple of weeks, check out extended-stay hotels like Home2 Suites or Homewood Suites.

Running short on Hilton points? You can earn many more from cards like the Hilton Honors American Express Surpass® Card, The Hilton Honors American Express Business Card, the Hilton Honors Aspire Card from American Express, and Hilton Honors American Express Card.

Do you have a favorite Hilton hotel brand?

For more on Hilton points, have a look at these posts:

For the latest tips and tricks on traveling big without spending a fortune, please subscribe to the Million Mile Secrets daily email newsletter.

Hilton Honors Aspire Card from American Express

Hilton Honors Aspire Card from American Express

  • Earn 150,000 Hilton Honors Bonus Points with the Hilton Honors Aspire Card from American Express after you use your new Card to make $4,000 in eligible purchases within the first 3 months of Card Membership. Plus, enjoy a free Weekend Night Reward within your first year and every year after renewal.
  • Earn 14X Hilton Bonus Points when you make eligible purchases on your Card at participating hotels or resorts within the Hilton Portfolio.
  • Earn 7X Bonus Points for eligible purchases: on flights booked directly with airlines or amextravel.com, on car rentals booked directly from select car rental companies & at U.S. restaurants.
  • Earn 3X Hilton Honors Bonus Points for all other eligible purchases on your Card.
  • Enjoy up to $250 in Hilton Resort Credits on your Card each anniversary year, when you stay at participating resorts within the Hilton portfolio.
  • Enjoy complimentary Diamond status with your Hilton Honors Aspire Card.
  • $450 annual fee.
  • Terms Apply.
  • See Rates & Fees
Terms Apply | Rates & Fees

More Info

Editorial Note: We're the Million Mile Secrets team. And we're proud of our content, opinions and analysis, and of our reader's comments. These haven’t been reviewed, approved or endorsed by any of the airlines, hotels, or credit card issuers which we often write about. And that’s just how we like it! :)

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Hampton Inn in Hagerstown MD helped me out with a problem! Super service, nice people! Highly recommend!

Hilton Garden Virginia Beach oceanfront has it all – a fun and unique atmosphere, and a perfect interesting location.

Stayed at a Tru Hilton. Enjoyed it very much. Breakfast was meh but comfortable clean and nice workout area.

Not yet

We stayed at the Hilton Downtown Chicago for St Patrick’s Day Beyond awesome….2 queen beds and 2 bathrooms. I have never seen 2 bathrooms before and now looking for one in Nashville!!

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