Can You Earn a 2nd AMEX Sign-Up Bonus When You Apply for a New Business?

Can You Earn a 2nd AMEX Sign-Up Bonus When You Apply for a New Business?

Million Mile SecretsCan You Earn a 2nd AMEX Sign-Up Bonus When You Apply for a New Business?Million Mile Secrets Team

Disclosure: We get a commission for links on the blog. You don’t have to use our links, but we’re very grateful when you do. American Express, Capital One, Chase, and US Bank are Million Mile Secrets advertising partners. Opinions expressed here are the author's alone, and have not been reviewed, approved or endorsed by our partners.

Million Mile Secrets reader, Danielle, commented:

I opened the Starwood Preferred Guest® Business Credit Card from American Express in the past using my Social Security number.  I recently started a new business and have an EIN number.  Can I open another AMEX Starwood small business card using my EIN to earn another sign-up bonus?

Great question, Danielle!

With the AMEX once per card, per lifetime rule, it’s very unlikely you’ll earn the sign-up bonus again by applying with a new Employer Identification Number (EIN).

Because you must also include your Social Security number on a small business credit card application.  So AMEX can see if you’ve earned the sign-up bonus before.

AMEX Business Card Sign Up Bonus
With AMEX Personal or Small Business Cards, You Can NOT Earn a Sign-Up Bonus on the Same Card More Than Once

Instead of applying for the same card, I’ll share other ways to boost your miles & points balances!

Why a New Business Will NOT Help Earn You an AMEX Bonus on the Same Card

Link:   Can You Earn More Than One Sign-Up Bonus With the Same AMEX Business Card?

Link:   How to Qualify for a Small Business Credit Card (And Why You Should Get One!)

I’ve written how you can apply for a small business card using just your Social Security number.  Some folks may have previously applied for cards like the AMEX Starwood small business card this way.

But if you apply for a second card with an EIN (Employer Identification Number), you still have to enter your Social Security number on the application.  Because as the company owner, you’re agreeing to personally guarantee the credit line for the card.

AMEX Business Card Sign Up Bonus
Even When Applying for a Small Business Card With an EIN, You Must Still Enter Your Social Security Number

And with your Social Security number, AMEX can see if you’ve had the same card before.

While it’s possible your second application will get approved, the sign-up bonus points will usually NOT post to your account.

Apply for Different Cards to Earn Valuable Sign-Up Bonuses

Link:   Marriott Rewards® Premier Credit Card

Link:   Marriott Rewards Premier Business Credit Card

Link:   The Business Gold Rewards Card from American Express OPEN

Instead of applying for an AMEX card that won’t get you a sign-up bonus, you might consider applying for different cards.

Depending on your travel goals, you can boost your miles & points balances by applying for a different AMEX card.  Or by applying for a card with a different bank.

For example, if your goal is to earn Starwood points, applying for the Chase Marriott personal or small business card can help.  Because you can instantly convert Marriott points to Starwood points at a 3:1 ratio.

Both cards have an 80,000 point sign-up bonus after meeting spending requirements.  That’s worth ~27,000 Starwood points (80,000 Marriott points / 3)!

AMEX Business Card Sign Up Bonus
Folks Looking to Get Big Travel at Starwood Hotels Might Consider Applying for the Chase Marriott Cards Because You Instantly Convert the Points

Just remember, Chase has stricter application rules, which makes it difficult for some folks to get approved for cards like the Chase Marriott card.

If you’ve opened ~5 or more credit cards (from any bank) in the past 24 months (excluding certain business cards), it’s unlikely you’ll be approved for most Chase cards.

Or consider a different AMEX small business card, which won’t show up on your personal credit report.

For example, The Business Gold Rewards Card from American Express OPEN earns flexible AMEX Membership Rewards points, which you can transfer directly to airline and hotel partners.  Here’s my full review.

Bottom Line

American Express restricts sign-up bonuses to once per card, per lifetime.  Even applying for a second small business card for a new company doesn’t help get around the rule.

Instead of applying for the same card, I’d recommend signing-up for a different card that can help boost your miles & points balances.

For example, if you’re looking to get more Starwood points and already have the AMEX Starwood small business card, you might consider applying for the Chase Marriott personal or small business card.

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I was able to get the bonus twice on the AMEX simply cash using the same business but using both my husband and I as applicants.

What about this weekends giveaway??

Will the links be fixed or will you rerun it next weekend?


I've recently looked over the SPG AMEX Business Card T&Cs and I don't see any restrictions keeping one from getting the bonus points if you have had the card in the past. Did they change this recently?


Hi Mark - I checked the current offer terms and it says "welcome bonus offer not available to applicants who have or have had this product." Hope this helps!