What Will Happen to Your Starwood Points After the Marriott Merger?

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Marriott has an upcoming merger with Starwood hotels.  And while details still aren’t clear, there are hints about what might happen to your Starwood points!

What Will Happen To Your Starwood Points After The Marriott Merger

The Marriott-Starwood Merger Is a Real Nail-Biter! I’m Hoping for the Best Outcome for the Future of Starwood Points!

I’ll share a couple of things I found so far about Marriott’s plans for Starwood!

What’s Going On?

Link:   Marriott / Starwood Merger Press Release

Link:   Marriott Hotels

Link:   Starwood Hotels

Marriott’s $12.2 billion deal to buy Starwood is expected to be complete by mid-2016.  That’s very soon!

What Will Happen To Your Starwood Points After The Marriott Merger

We Don’t Know When – or How – Marriott and Starwood Will Combine. But It Will Happen Sometime in 2016

There’s still no information available about what the new award program will look like.  But Starwood’s CEO implies it will be merged with Marriott’s loyalty scheme.

Starwood’s loyalty program is generally known for having better elite status, and their points are worth much more than Marriott points because they’re extremely flexible.  So it will be interesting to see how they combine the 2 programs – to say the least!

Here’s what we know so far.

The Starwood Name Will Likely Go Away

International Meetings News posted an interview with the CEO of Starwood Hotels.  They asked if the Starwood name would be dropped.  He said:

The Starwood name likely doesn’t have a long life.  Marriott International will be the corporate name.  This is a transfer of brands, intellectual property, organizational DNA and other capabilities – the loyalty program and all the benefits with it.”

What Will Happen To Your Starwood Points After The Marriott Merger

Starwood Will Likely Change Its Name to Marriott. Let’s Hope a Hotel Chain By Another Name Will Be as Sweet as Starwood!

Uh oh!  So it looks like the Starwood we’ve grown to know will go by “Marriott” in the near future!

Starwood Points Are Safe for Now

In the same interview, he talked about the future of the Starwood points program:

“The blogosphere lit up with concerns.  What has made Starwood so valuable is its brands and loyalty program.  We are confident that Marriott would approach it with a do-no-harm approach.  We do not want to alienate our most valuable members.

But, because of antitrust reasons, we haven’t been able to talk about how to put these programs together.  SPG won’t switch over on day one.  It will need to take longer.”

So it sounds like there aren’t plans to combine their loyalty programs for a while.  Whew!

And in another interview with Road Warrior Voices, Marriott’s CEO also confirmed there wouldn’t be drastic changes to Starwood points right away:

“The SPG program was one of the most attractive aspects of our acquisition of Starwood.  To state the obvious, devaluing points or member benefits is not the way to preserve and strengthen these programs, which is our aim.”

I’m glad Marriott sees the value in keeping Starwood separate for a while!

So it looks like the worst of our fears – that Marriott would change the Starwood program or its value – won’t be the 1st item on Marriott’s list after the merger.

That gives us some time to stock up on, and redeem, our Starwood points.  That said, we don’t know when the changes will take place.  But I think we have ~1 year with the current Starwood points program.

And hopefully, when and if, it does change, Marriott will give folks plenty of time to use their Starwood points!

What Should You Do Now?

Stock Up and Spend

One strategy is to stock up on Starwood points (or top-up your account) with a plan to redeem them.  You might save up for a dream vacation at a fancy Starwood hotel, like the Sheraton Maui Resort & Spa, near where Emily and I stayed.

What Will Happen To Your Starwood Points After The Marriott Merger

Now Might Be a Good Time To Plan Award Stays With Your Starwood Points

Remember, you can redeem your Starwood points to get:

Here are my top Starwood hotel picks:

Wait and See

Or, you might decide to wait to see what Marriott will do with the Starwood points program.  If it’s bad news, you can always transfer your Starwood points to airline partners (including American Airlines and Alaska Airlines) to get award flights.

I wouldn’t jump to transfer Starwood points to airlines until Marriott tells us more.  It’s very unlikely they’d remove these perks without giving customers a lot of advance notice.

What Will Happen To Your Starwood Points After The Marriott Merger

What’s in the Box – Good News or Bad News? Some Folks Might Want to Wait to See What Marriott Says About Starwood Changes

And based on the interviews above, they sound like they’ll approach combining the 2 programs with some care.

On the plus side, Marriott might keep the best parts of the Starwood points program.  It would be fun to book Marriott hotels with Starwood points and vice-versa!

That would be a positive change for booking award nights at Starwood hotels, because Marriott points are much easier to collect (especially because you can transfer Chase Ultimate Rewards points to Marriott)!

What About the AMEX Starwood Cards?

Now is also a good time to consider applying for the Starwood Preferred Guest Credit Card from American Express or the Starwood Preferred Guest Business Credit Card from American Express

Because after the merger, these cards will likely be discontinued.  And, you can only earn the sign-up bonus on personal AMEX cards once per lifetime.  You could always transfer your Starwood points to airline miles (or 1 of the other strategies described above).

I do NOT have any information about this.  This is my thought based on other mergers we’ve seen.

But I have a feeling the AMEX Starwood cards will be discontinued.  They might become Chase credit cards (because Chase has a relationship with Marriott already).  Or they might disappear completely.

I’ll keep you posted and will let you know as soon as I find out more!  But if you want to stock up on Starwood points, now could be a good time.

Bottom Line

Marriott and Starwood will likely be 1 company sometime this year.

So far, we know the Starwood name will probably go away.  And while we don’t know clear details of when or how Starwood points will change, the CEO of Marriott says they won’t devalue them right after the deal is complete.

That’s good news for folks who collect Starwood points!  For now, you can make a plan to redeem them for award stays.  Or wait until we hear what Marriott wants to do.  Because they’ll likely give plenty of notice before changes take hold.

It’s probable the Starwood Preferred Guest Credit Card from American Express and the Starwood Preferred Guest Business Credit Card from American Express cards will eventually go away.  Or get transferred over to Chase.  So if you’ve been thinking of signing-up, you might want to do so soon.

As always, I’ll update y’all as soon as I find out more!

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6 responses to “What Will Happen to Your Starwood Points After the Marriott Merger?

  1. With this merger what do you think will happen to Points Programs overall? Do you think earning point opportunities will slow down? Do you think amounts to redeem will increase?

  2. Would love to get this card and bonus
    one last time before it is no more. Take a look at the “benefit terms” linked to this site for the Starwood card:


    there is conflicting wording on getting the sign-up bonus again. First it states:

    “Welcome bonus offer not available to applicants who have or have had this product.”

    BUT THEN!!! … a little bit further down it states:

    “Welcome bonus offer not available to applicants who have had this product within the last 12 months or any other Consumer Delta SkyMiles Credit Card account within the last 90 days.”

    So which is it? Anybody know?

  3. I’d really hope this card can become a Amex version of “Aviator” card.

  4. So the programs won’t merge right away, but how does that affect redeeming SPG points? Will the Starwood hotels (Aloft, Westin, W, St. Regis, etc.) still be available for redemption even if the Starwood brand become Marriott before the SPG program is assimilated?

    The credit card is the best way to earn Alaska miles. Any idea how to earn Alaska miles besides flights and Alaska credit card after this?

  5. If you are Platinum with SPG, do you think they will make you a Marriott Platinum as well once combined?

  6. Does it make a sense to open any Marriott credit card now in anticipation, it will be a diff product after merge?