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INSIDER SECRET: Even though this card has the highest annual fee of any of the Chase Southwest cards, you’ll get a value worth much more than your yearly cost if you make use of its excellent perks.
The Southwest Rapid Rewards® Priority Credit Card is the newest member of the Southwest family of credit cards offered by Chase. In fact, it earns its place as the head of the household.
With the card, you’ll earn 40,000 Southwest points (worth ~$600 or more in travel) after spending $1,000 on purchases in the first three months of account opening.
And the Chase Southwest Priority card also comes with a slew of terrific benefits, including a $75 travel credit and 7,500 Southwest points on your card anniversary.
You can apply for the Chase Southwest Priority card here. Here’s our Southwest Priority card review.
Let’s dive deep to see who can best make use of the Southwest Priority Card offer.
Southwest Priority Card Review
Apply Here: Southwest Rapid Rewards® Priority Credit Card
If you fly Southwest often or have a Southwest hub nearby, the Southwest Priority Card is great to have in your wallet. After spending $1,000 on purchases in the first three months of opening the Chase Southwest Priority card, you’ll earn 40,000 Southwest points.
Considering you can get an average value of 1.5 cents each from Southwest points (and sometimes more), it’s easy to get at least $600 worth of travel from this bonus. And because award flights are based on the cash price of the ticket, you’ll never have blackout dates when redeeming your hard-earned points. Plus, everyone gets two free checked bags and there are never any change or cancellation fees on Southwest.
How to Earn Points With the Southwest Priority Card
It’s easy to earn points with the Southwest Priority Card. You can earn points in three ways:
- 2 Southwest points per dollar on Southwest Airlines purchases
- 1 Southwest point per dollar on every other purchase
- 7,500 Southwest points each year on your card anniversary
How to Use Your Points
Southwest award prices are based on the cash price of the ticket. While this means no blackout dates as along as a paid ticket is available, it also means no defined award pricing. In general, Southwest points are worth ~1.5 cents each, but I’ve seen them go up to 1.8 cents each, and occasionally higher.
You can only redeem Southwest points for Southwest flights. In addition to award flights, you can also donate your points to charities or gift your points to another Southwest frequent flyer program member.
It’s really easy to redeem your Southwest points using their website or mobile app. In fact, they have a really fancy map that shows you all the routes they fly. I use this for inspiration when I want to see where I can travel.
To use your points, click on the “Points” button in the top right when searching for flights. On the next screen, you’ll see three columns showing you Business Select, Anytime and Wanna Get Away fares. The latter will offer the best value for your points. You’ll always get two free checked bags and free cancellations and changes with any fare. Select the flight you want and hit continue.
The next page shows you your specific itinerary, your points cost, and the taxes and fees (usually ~$6 for a one-way domestic flight).
The Southwest Priority Card will also fetch you 20% back for in-flight drinks and Wi-Fi while giving you the chance to be upgraded to priority boarding up to four times per year.
If you ever need to cancel or change your flight, just head to your account page. You can see your future flights and choose the “Cancel/Change” button to see your options. If you don’t like any of the alternatives, you can cancel your flight. Your points will return to your account and your ~$6 will be refunded to your credit card or can be held on your account for future use – your choice!
Benefits of the Southwest Priority Card
Once you earn the Companion Pass, a friend or family member can travel with you on paid and award flights for just the cost of taxes and fees. This can easily save you hundreds of dollars per flight. I use this to get my fiance’s tickets and we saved $1,000+ last year alone.
$75 Southwest Annual Travel Credit
Each year, you’ll receive $75 in statement credits after making eligible Southwest purchases. Basically, any Southwest purchases except for upgraded boarding and inflight purchases qualify. You can use this credit to purchase a ticket and effectively cut your annual fee in half!
7,500 Anniversary Points
Every year on your account anniversary, you’ll receive 7,500 Southwest points (worth ~$113 in airfare). That’s a nice way to offset most of the annual fee.
Four Upgraded Boardings
On your day of travel, when available, you can purchase an upgraded boarding. My last flight to Chicago was offering these upgrades for $50! Just use your card to purchase the upgrade and you’ll receive a statement credit up to four times per cardmember year. That’s worth up to $200.
20% Back Inflight
When you purchase inflight drinks, entertainment and Wi-Fi, you’ll receive 20% back in statement credits with no maximum. Wi-Fi is available for $8 per device, per flight. So you can save ~$2 when you purchase Wi-Fi.
Is the Southwest Priority Card Worth the Annual Fee?
The annual fee is $149 and is applied during your first billing statement.
The anniversary points alone can be worth ~$113. And the four boarding upgrades can be worth up to $200 (4 X $50).
And don’t forget the annual $75 credit for Southwest purchases. If you can use the card’s perks, you could get nearly $400 in value by only paying $149 per year.
For folks that may not make use of all of the perks, we’ll suggest a few cards below that might be a better deal.
Does the Southwest Priority Card Have a Foreign Transaction Fee?
Who Is Eligible for the Southwest Priority Card?
Chase will NOT approve you for most of their cards if you’ve opened five or more cards from any bank (NOT counting Chase business cards and certain other business cards) in the past 24 months.
Credit Cards Similar to the Southwest Priority Card
Credit cards usually check off some of the same boxes when it comes to perks and benefits. Here are cards we’d recommend in addition to or in place of the Southwest Priority Card:
1. Chase Sapphire Preferred
Apply Here: Chase Sapphire Preferred® Card
Read our review of the Chase Sapphire Preferred
The Chase Sapphire Preferred is our top recommendation as a first credit card for beginners. The points you earn are extremely valuable, because you can transfer Chase Ultimate Rewards points from this card to airline and hotel partners, including Southwest!
If you don’t fly Southwest enough to make the Southwest Priority Card worth the annual fee, check out our review of the Chase Sapphire Preferred to see why team member Scott has paid his Chase Sapphire Preferred annual fee 4 times!
After spending $4,000 on purchases within three months of opening the Chase Sapphire Preferred, you can earn 60,000 Chase Ultimate Rewards points worth $750 when you redeem them for travel through the Chase Ultimate Rewards Travel Portal! And potentially more when you transfer your points to airline and hotel partners.
2. Other Chase Southwest Cards
Apply Here: Southwest Rapid Rewards® Premier Credit Card
Read our review of the Southwest Premier card
Apply Here: Southwest Rapid Rewards® Plus Credit Card
Read our review of the Southwest Plus card
Read our Southwest Business card review
If you like earning Southwest points but prefer a lower annual fee, consider the other personal Chase Southwest cards. Each has the same welcome bonus as the Chase Southwest Priority. You’ll earn 40,000 Southwest points after spending $1,000 on purchases in the first three months of account opening:
- Southwest Rapid Rewards® Premier Credit Card – $99 annual fee
- Southwest Rapid Rewards® Plus Credit Card – $69 annual fee
If you don’t qualify for a personal card, consider:
- Southwest Rapid Rewards® Premier Business Credit Card – Earn 60,000 Southwest points after spending $3,000 on purchases in the first three months of account opening, $99 annual fee
Note: It’s no longer possible to have more than one personal Southwest card at the same time. But you can still get a business and a personal card!
The Southwest Priority Card is the top dog among all the Chase Southwest cards.
You’ll earn 40,000 Southwest points (worth ~$600 in travel) after meeting minimum spending requirements. The card offers a recurring value of nearly $400 for only a $149 annual fee, not including the ~$600 in value from 40,000 Southwest points.
Most folks who fly Southwest regularly will get great use of this card. However, if you don’t plan to fly Southwest often, we recommend the Chase Sapphire Preferred Card for its versatility and well-rounded value.
For more about the Chase Southwest Priority and Southwest points, check out our guides:
- Chase Southwest Priority benefits and perks
- Southwest Rapid Rewards Review
- Southwest Points Value
- Southwest Status
- Best Way to Use Southwest Points
- How to Use the Southwest Companion Pass
- How to Earn Southwest Points
- How to Setup a Southwest Account
- How to Use Southwest Points
- Southwest Award Chart
- Do Southwest Points Expire?
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