It Just Got Easier to Load AMEX Serve!
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Update: Many folks are reporting AMEX has shut down their Bluebird and Serve accounts with no notice.Folks with American Express Serve now have 2 new options to add money to their accounts!
You’ll now be able to load your eligible Serve account for free at Dollar General and Rite Aid stores.
While the press release refers to adding cash, folks have been able to load their accounts with certain PIN-enabled Visa and MasterCard gift cards at some other locations in the American Express network, like Family Dollar and Walmart.

I have NOT tried loading Serve at either location with a PIN-enabled gift card, so I’m NOT sure if it works. But I’m looking forward to trying!
For example, CVS is also part of the AMEX cash reload network. But you can NOT use a PIN-enabled gift card to add funds to your Serve account at CVS.
If PIN-enabled gift cards DO work, this could make it more convenient for many folks who aren’t near a Walmart or Family Dollar, but have a Dollar General or Rite Aid close-by.
Read my post on how to decide which AMEX prepaid account is right for you!
And remember, you can still get the (almost) fee-free version of Serve if you sign-up for a OneVIP Serve card.
I’m traveling right now so I won’t be able to test this right away. But if you’re near a Dollar General or Rite Aid and decide to try loading your Serve account with a PIN-enabled gift card, please share your experience in the comments!
Good luck!
Chase Sapphire Preferred® Card
Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That’s $750 toward travel when you redeem through Chase Ultimate Rewards®
2X points on dining at restaurants including eligible delivery services, takeout and dining out and travel & 1 point per dollar spent on all other purchases.
Get 25% more value when you redeem for travel through Chase Ultimate Rewards®. For example, 60,000 points are worth $750 toward travel.
Intro APR on purchases
N/A
Regular APR
15.99%-22.99% Variable
Annual Fee
$95
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Rates & Fees
Other
MORE INFO
Chase Sapphire Preferred® Card
Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That’s $750 toward travel when you redeem through Chase Ultimate Rewards®
2X points on dining at restaurants including eligible delivery services, takeout and dining out and travel & 1 point per dollar spent on all other purchases.
Get 25% more value when you redeem for travel through Chase Ultimate Rewards®. For example, 60,000 points are worth $750 toward travel.
Intro APR on purchases
N/A
Regular APR
15.99%-22.99% Variable
Annual Fee
$95
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Rates & Fees
Other
MORE INFO
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