Does This New IHG Hotel Brand Excite You?

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Does This New IHG Hotel Brand Excite You?

Million Mile SecretsDoes This New IHG Hotel Brand Excite You?Million Mile Secrets Team

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IHG currently has 10 hotel brands.  Which apparently is just not enough!

A couple days ago, IHG announced a new hotel brand named Avid, which they plan to open in 2019.  It has loud colors and an unconventional design.  The new brand looks to target a millennial crowd.

Does This New IHG Hotel Brand Excite You
Avid Is the Trendy Youthful Brother of Holiday Inn Express

IHG Avid Hotel Brand

Link:   IHG Avid Press Release

Link:   Do You Know the Difference Between IHG Hotel Brands?

According to IHG, Avid is a “high-quality mid-scale brand.”  It’s a no-frills hotel, similar to the Hyatt House brand, that is marketed to cost ~$15 less than a Holiday Inn Express hotel.  Hopefully it will cost fewer points, too!

Avid hotels will be modern and minimalist, and looks to be for a more youthful crowd.  The brand seems to promote a social aspect to help travelers connect, with an open floor work and communal spaces.

IHG uses a lot of fancy words to describe the brand, but it doesn’t look like it offers anything unique from other IHG brands.  The most exciting feature of the hotel to me was the free breakfast!

That said, I’m all for more hotels I can use with miles & points.  IHG reports that 150+ owners are interested in the brand, and Avid hotels will likely begin opening in early 2019.

Note:   If you want more IHG points, the Chase IHG currently has an increased 80,000 point sign-up bonus after you spend $1,000 in purchases within the first 3 months of account opening.  Check out my post on how to get Big Travel with the Chase IHG card!

Bottom Line

Introducing Avid, IHG’s 11th hotel brand!  It’s a slightly less expensive alternative to Holiday Inn Express, and is expected to open in early 2019.

I don’t see anything too exciting about these new hotels, and I’m not sure IHG needs another hotel brand.  But I’m glad that there will soon be even more points-eligible hotels!

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Editorial Note: We're the Million Mile Secrets team. And we're proud of our content, opinions and analysis, and of our reader's comments. These haven’t been reviewed, approved or endorsed by any of the airlines, hotels, or credit card issuers which we often write about. And that’s just how we like it! :)

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Derek (

Several elements make me think of the Aloft brand.