Advertiser Disclosure

We are an independent publisher. Our reporters create honest, accurate, and objective content to help you make decisions. To support our work, we are paid for providing advertising services. Many, but not all, of the offers and clickable hyperlinks (such as a “Next” button) that appear on this site are from companies that compensate us. The compensation we receive and other factors, such as your location, may impact what ads and links appear on our site, and how, where, and in what order ads and links appear. While we strive to provide a wide range of offers, our site does not include information about every product or service that may be available to you. We strive to keep our information accurate and up-to-date, but some information may not be current. So, your actual offer terms from an advertiser may be different than the offer terms on this site. And the advertised offers may be subject to additional terms and conditions of the advertiser. All information is presented without any warranty or guarantee to you.

This page may include: credit card ads that we may be paid for (“advertiser listing”); and general information about credit card products (“editorial content”). Many, but not all, of the offers and clickable hyperlinks (such as a “Apply Now” button or “Learn More” button) that appear on this site are from companies that compensate us. When you click on that hyperlink or button, you may be directed to the credit card issuer’s website where you can review the terms and conditions for your selected offer. Each advertiser is responsible for the accuracy and availability of its ad offer details, but we attempt to verify those offer details. We have partnerships with advertisers such as Brex, Capital One, Chase, Citi, Wells Fargo and Discover. We also include editorial content to educate consumers about financial products and services. Some of that content may also contain ads, including links to advertisers’ sites, and we may be paid on those ads or links.

For more information, please see How we make money.

Advertiser Disclosure

We are an independent publisher. Our reporters create honest, accurate, and objective content to help you make decisions. To support our work, we are paid for providing advertising services. Many, but not all, of the offers and clickable hyperlinks (such as a “Next” button) that appear on this site are from companies that compensate us. The compensation we receive and other factors, such as your location, may impact what ads and links appear on our site, and how, where, and in what order ads and links appear. While we strive to provide a wide range of offers, our site does not include information about every product or service that may be available to you. We strive to keep our information accurate and up-to-date, but some information may not be current. So, your actual offer terms from an advertiser may be different than the offer terms on this site. And the advertised offers may be subject to additional terms and conditions of the advertiser. All information is presented without any warranty or guarantee to you.

This page may include: credit card ads that we may be paid for (“advertiser listing”); and general information about credit card products (“editorial content”). Many, but not all, of the offers and clickable hyperlinks (such as a “Apply Now” button or “Learn More” button) that appear on this site are from companies that compensate us. When you click on that hyperlink or button, you may be directed to the credit card issuer’s website where you can review the terms and conditions for your selected offer. Each advertiser is responsible for the accuracy and availability of its ad offer details, but we attempt to verify those offer details. We have partnerships with advertisers such as Brex, Capital One, Chase, Citi, Wells Fargo and Discover. We also include editorial content to educate consumers about financial products and services. Some of that content may also contain ads, including links to advertisers’ sites, and we may be paid on those ads or links.

For more information, please see How we make money.

Does This New IHG Hotel Brand Excite You?

September 20, 2017 By Million Mile Secrets

Signing up for credit cards through partner links earns us a commission. Terms apply to the offers listed on this page. Here’s our full advertising policy: How we make money.

Update: One or more card offers in this post are no longer available. Check our Hot Deals for the latest offers.

IHG currently has 10 hotel brands. Which apparently is just not enough!

A couple days ago, IHG announced a new hotel brand named Avid, which they plan to open in 2019. It has loud colors and an unconventional design. The new brand looks to target a millennial crowd.

Avid Is the Trendy Youthful Brother of Holiday Inn Express

IHG Avid Hotel Brand

Link: IHG Avid Press Release

Link: Do You Know the Difference Between IHG Hotel Brands?

According to IHG, Avid is a “high-quality mid-scale brand.” It’s a no-frills hotel, similar to the Hyatt House brand, that is marketed to cost ~$15 less than a Holiday Inn Express hotel. Hopefully it will cost fewer points, too!

Avid hotels will be modern and minimalist, and looks to be for a more youthful crowd. The brand seems to promote a social aspect to help travelers connect, with an open floor work and communal spaces.

IHG uses a lot of fancy words to describe the brand, but it doesn’t look like it offers anything unique from other IHG brands. The most exciting feature of the hotel to me was the free breakfast!

That said, I’m all for more hotels I can use with miles & points. IHG reports that 150+ owners are interested in the brand, and Avid hotels will likely begin opening in early 2019.

Note: If you want more IHG points, the Chase IHG currently has an increased 80,000 point sign-up bonus after you spend $1,000 in purchases within the first 3 months of account opening. Check out my post on how to get Big Travel with the Chase IHG card!

Bottom Line

Introducing Avid, IHG’s 11th hotel brand! It’s a slightly less expensive alternative to Holiday Inn Express, and is expected to open in early 2019.

I don’t see anything too exciting about these new hotels, and I’m not sure IHG needs another hotel brand. But I’m glad that there will soon be even more points-eligible hotels!

More Topics

Editorial Note: We're the Million Mile Secrets team. And we're proud of our content, opinions and analysis, and of our reader's comments. These haven’t been reviewed, approved or endorsed by any of the airlines, hotels, or credit card issuers which we often write about. And that’s just how we like it! :)

Join the Discussion!

Comments are closed.

Our Favorite Partner Cards