Does This New IHG Hotel Brand Excite You?

Does This New IHG Hotel Brand Excite You?

Million Mile SecretsDoes This New IHG Hotel Brand Excite You?Million Mile Secrets Team

Disclosure: We get a commission for links on the blog. You don’t have to use our links, but we’re very grateful when you do. American Express, Capital One, Chase, and US Bank are Million Mile Secrets advertising partners. Opinions expressed here are the author's alone, and have not been reviewed, approved or endorsed by our partners.

Update: One or more card offers in this post are no longer available. Check our Hot Deals for the latest offers.

IHG currently has 10 hotel brands.  Which apparently is just not enough!

A couple days ago, IHG announced a new hotel brand named Avid, which they plan to open in 2019.  It has loud colors and an unconventional design.  The new brand looks to target a millennial crowd.

Does This New IHG Hotel Brand Excite You
Avid Is the Trendy Youthful Brother of Holiday Inn Express

IHG Avid Hotel Brand

Link:   IHG Avid Press Release

Link:   Do You Know the Difference Between IHG Hotel Brands?

According to IHG, Avid is a “high-quality mid-scale brand.”  It’s a no-frills hotel, similar to the Hyatt House brand, that is marketed to cost ~$15 less than a Holiday Inn Express hotel.  Hopefully it will cost fewer points, too!

Avid hotels will be modern and minimalist, and looks to be for a more youthful crowd.  The brand seems to promote a social aspect to help travelers connect, with an open floor work and communal spaces.

IHG uses a lot of fancy words to describe the brand, but it doesn’t look like it offers anything unique from other IHG brands.  The most exciting feature of the hotel to me was the free breakfast!

That said, I’m all for more hotels I can use with miles & points.  IHG reports that 150+ owners are interested in the brand, and Avid hotels will likely begin opening in early 2019.

Note:   If you want more IHG points, the Chase IHG currently has an increased 80,000 point sign-up bonus after you spend $1,000 in purchases within the first 3 months of account opening.  Check out my post on how to get Big Travel with the Chase IHG card!

Bottom Line

Introducing Avid, IHG’s 11th hotel brand!  It’s a slightly less expensive alternative to Holiday Inn Express, and is expected to open in early 2019.

I don’t see anything too exciting about these new hotels, and I’m not sure IHG needs another hotel brand.  But I’m glad that there will soon be even more points-eligible hotels!

If you liked this post, why don’t you join the 25,000+ readers who have signed-up to receive free blog posts via email (only 1 email per day!) or in an RSS reader …because then you’ll never miss another update!

Editorial Disclaimer: Neither the editorial content nor the comments on this site are provided by the companies whose products are featured. Any opinions, analyses, reviews or evaluations provided here are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by the Advertiser.

Add comment

E-mail is already registered on the site. Please use the Login form or enter another.

You entered an incorrect username or password

Sorry, you must be logged in to post a comment.

1 comment

by Newest
by Best by Newest by Oldest
Derek (

Several elements make me think of the Aloft brand.