TripAdvisor – The New Social Media Platform for Travelers?

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TripAdvisor – The New Social Media Platform for Travelers?

Meghan HunterTripAdvisor – The New Social Media Platform for Travelers?Million Mile Secrets Team

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Instagram and Facebook seem to be THE go-to social media platforms for most people these days.  But TripAdvisor is looking to change that, especially when it comes to those in the travel community.  And they plan on unveiling a redesign of their site before the end of 2018.

Will TripAdvisor Become the Next Big Social Media Platform?

With the new site, TripAdvisor is aiming to have folks use it as a social media site rather than just a place for reviews and bookings.  Much like Facebook, you’ll be able to create a personal profile page, post photos and videos, follow others (friends, brands, etc.), and get personalized travel advice from other users.

TripAdvisor’s CEO and co-founder, Stephen Kaufer, wants TripAdvisor to be a “one size fits all solution” where travelers can get all the advice they need in one place.  He sites that 66% of consumers count on reviews to help make travel decisions.

According to TripAdvisor, they currently have more than 500 brands, publishers, travel partners, and social media influencers (including the likes of National Geographic and GoPro) signed up for the beta test of the new site.

But I’m left wondering how TripAdvisor will convince current Facebook and Instagram users to switch to their new social media platform.  That seems like an uphill battle!

What do you think about it?  I personally love the concept of a one-stop-shop for all things travel related, but I’m still wary of whether TripAdvisor will be able to realize this idea.

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My wife and I travel about 10 times a year domestically and overseas and we never and I repeat never go anywhere without reading the TripAdvisor reviews and we post many reviews our self to give back to the community

Glad to hear you’ve found it handy! I’ll have to second the usefulness of the site. TripAdvisor was a pretty valuable source of information on a small handful of occasions when I was in Europe earlier this month as far as figuring out logistics of booking certain tours.

I’m not a social media person but this might be worth a look.

I quit using Trip Advisor will never use them again. They are well known for deleting bad reviews and can’t be trusted as a reliable source of information. The worst thing they did was repeatedly delete the review that a Texas woman left of a Mexican resort that detailed how she had been raped there by a security guard. Trip Advisor publicly apologized but the damage has been done. But if Facebook/Instagram (Facebook owns both btw) are Trip Advisor’s biggest competition atm, then we are left with no real great option atm. All companies listed above can not be trusted at all.

While I have high personal and professional regard for Steve Kaufer as an entrepreneur, I don’t think this will be as successful as he and his associates believe (and it’s really a one man show). Even now I never sort reviews on TripAdvisor by seeing “friends” first, as, more often than not, their reviews are years old and, recognizing how much properties can change, I’m interested in recent experiences (always interpreting reviews with a healthy skepticism. I also don’t see this as helping TripAdvisor’s revenue stream, which relies all too heavily on a limited number of advertisers, which is reflected in their weak stock price. Frankly, Steve has had a good run, but the time has come for him and his biggest shareholders, to explore a strategic sale of the company…perhaps to the likes of Amazon, which has in the past dipped its toes into the travel sector and is doing so again now through the Amazon Echo.

Interesting take! Appreciate you sharing your thoughtful comments!