Sneak Peek: New Hilton Brand “Tru” Launches With 102 Hotels
Signing up for credit cards through partner links earns us a commission. Terms apply to the offers listed on this page. Here’s our full advertising policy: How we make money.
If you’re a fan of Hilton hotels, you’ll soon have a new option for affordable stays.
The 1st Tru hotel will open towards the end of 2016. Currently, 102 locations are planned in cities like Atlanta, Dallas, Houston, Chicago, Denver, Nashville, and Portland.
I’ll let you know what to expect. And I’ll share my wish list for Tru!
What’s the Deal?
Link: Tru by Hilton
Link: Hilton Tru Press Release
New Tru hotels will begin opening in late 2016, starting in US cities, but later expanding worldwide. Their aim is to offer basic, comfortable accommodations to folks who are NOT looking for luxury or fancy perks.
So far, they’ve suggested the average rate for a room at Tru hotels will be ~$90 to ~$100 per night. That’s a little less than the usual price of a Hampton Inn hotel, which is the most similar of Hilton’s current brands (they also include free Wi-Fi and breakfast).
It looks like Tru hotels are encouraging socializing with an upbeat, open feel. They will offer:
- Complimentary upgraded Wi-Fi (they imply it will be better than other hotels)
- An open-space lobby with areas for eating, working, and playing (table games and a large-screen TV with stadium seating!)
- 24/7 market with light meals, snacks, drinks, and toiletries
- Guest rooms with 55″ televisions, 150+ DIRECTV channels, and lots of power outlets
- Fitness centers
- Free breakfast!
About that free breakfast …
A complimentary “Build Your Own” breakfast consisting of a toppings bar with 30 sweet and savory items allowing guests to customize bagels, donuts, Greek yogurt and oatmeal to satisfy their taste buds and cravings
Breakfast toppings for donuts? There goes my waistline! 😉
As with most budget hotels, the rooms will be small. Double queen rooms will measure 275 square feet, and king rooms are even smaller at 231 square feet. To compare, an average hotel room is usually 300 to 400 square feet.
I took the virtual tour and there doesn’t seem to be a traditional desk. But there’s a rolling chair with an attached desk arm.
This brand might not work well for families with small children. Because bathrooms at Tru hotels will only come with a shower and no bathtub.
I can see this brand appealing to young (or young-at-heart!) singles or couples who enjoy meeting fellow travelers and don’t care much about luxury perks or decor. Or folks who just want a clean, comfortable place to crash for a night or two.
I really like that upgraded Wi-Fi and complimentary breakfast are included. That can be a time and money saver!
Check out the Hilton Tru promotional video to get a better feel for this new brand:
I’m hoping award stays at these hotels will fall into the lower Hilton categories. If that’s the case, this will be a terrific opportunity for folks who like to stretch their Hilton points for the most nights.
I like that we’ll soon have more options for using Hilton points! Tru hotels could be great for folks who don’t plan to spend much time in their room. And instead will be hanging out in shared spaces when they’re not exploring the city.
Remember, there are lots of ways to earn Hilton points!
I’ll update y’all when I find out more about where Tru hotels will be located, and what award nights will cost!
I like that Tru will include free breakfast, improved Wi-Fi, and other features like DIRECTV and areas for socializing, playing games, and grabbing snacks and drinks.
But rooms are small and there are no bathtubs, just showers.
We don’t know yet what award nights will cost, but I’m hoping they’ll be reasonable!
What do you think of this new brand?
Chase Sapphire Preferred® CardAPPLY NOW
Chase Sapphire Preferred® Card
Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That’s $750 when you redeem through Chase Ultimate Rewards®.
Enjoy benefits such as a $50 annual Ultimate Rewards Hotel Credit, 5x on travel purchased through Chase Ultimate Rewards®, 3x on dining and 2x on all other travel purchases, plus more.
Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 60,000 points are worth $750 toward travel.
With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories
Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
Get complimentary access to DashPass which unlocks $0 delivery fees and lower service fees for a minimum of one year when you activate by December 31, 2024.
16.74% – 23.74% Variable
Either $5 or 5% of the amount of each transfer, whichever is greater.
Editorial Note: We're the Million Mile Secrets team. And we're proud of our content, opinions and analysis, and of our reader's comments. These haven’t been reviewed, approved or endorsed by any of the airlines, hotels, or credit card issuers which we often write about. And that’s just how we like it! :)