Why Chase Ultimate Rewards Redemption Values Don’t Matter

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Why Chase Ultimate Rewards Redemption Values Don’t Matter

EmilyWhy Chase Ultimate Rewards Redemption Values Don’t MatterMillion Mile Secrets Team

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While I was attending the Chicago Seminars (a travel miles & points conference), a gentleman came up to me and asked me if I felt guilty about transferring my Chase Ultimate Rewards points to Southwest.  He said he transfers his Chase points to United Airlines for international Business Class flights because it’s a better value, and was curious why I did not do the same.

I was surprised that he was asking me this, but it makes sense.  Lots of miles & points blogs (including ours!) talk about how getting the most of your miles is very important.

Now I agree that transferring points to Amazon, or getting cash back might not be the best value.  But flights cost thousands of dollars, and that’s a big savings if you don’t have to pay it!  I don’t spend the time calculating the redemption values of the trips I book on points because there’s a large emotional component to miles & points values that should not be ignored.

Baby Arya Meets Her Great Grandmother, Thanks to My Chase Points That I Transferred to Southwest!

Why Calculating Redemption Values for Chase Ultimate Rewards Points Doesn’t Matter

Some people don’t have the time for international Business Class, or they want to fly in coach so they can take even more trips on points.  I love transferring my points to Southwest because of the memories I am making — which are priceless.

I Used Miles & Points to Fly to Venice, Italy, in Coach (and Survived!)

I did some rough math, and am projected to be saving ~$8,653 in flights on Southwest for 2018.  The reason I’ve saved so much in travel is that I have transferred Chase points to Southwest AND used the Southwest Companion Pass!  $8,653 is just the monetary cost.  The emotional cost is very important to me, too.

I’ve Used My Southwest Points for Making Priceless Memories

For example, I used Southwest points so my daughter could meet her great grandmother for the first time.  I used Southwest points so that my partner and I could take a much needed couples’ getaway after our daughter was born.  And I’ve used them to fly all around the US to see family and friends.  This is the reason why I still spend time “chasing points” — so that I can spend time with the people I care about!

YOU can also transfer Chase Ultimate Rewards points to any of their airline and hotel partners you want, if it makes sense for you.

What’s your favorite way to use your Chase Ultimate Rewards points?

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Ink Business Preferred℠ Credit Card

Ink Business Preferred℠ Credit Card

  • Earn 80,000 bonus points after you spend $5,000 on purchases in the first 3 months from account opening. That's $1,000 toward travel when you redeem through Chase Ultimate Rewards®
  • Earn 3 points per $1 on the first $150,000 spent on travel and select business categories each account anniversary year
  • Earn 1 point per $1 on all other purchases–with no limit to the amount you can earn
  • Points are worth 25% more when you redeem for travel through Chase Ultimate Rewards
  • Redeem points for travel, cash back, gift cards and more – your points don't expire as long as your account is open
  • No foreign transaction fees
  • Employee cards at no additional cost
  • $95 Annual Fee

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Editorial Note: We're the Million Mile Secrets team. And we're proud of our content, opinions and analysis, and of our reader's comments. These haven’t been reviewed, approved or endorsed by any of the airlines, hotels, or credit card issuers which we often write about. And that’s just how we like it! :)

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This. Exactly this. Love the whole post and sentiment.

What will my young kids get out of flying in a first class international cabin compared with seeing Nona and Papa?

Now, if I didn’t have kids…. THEN I’d extol the virtue of maximizing value.

Transferring to Southwest if you have a companion pass is one of the best uses of Ultimate Rewards points. You’re effectively getting $.03 per point, 50% more than the typical valuation of UR points. Also, while you can sometimes get higher “value” per point, that doesn’t mean it always makes sense for someone. Maybe you can get a one way trip somewhere in business class for 60,000 points and get $.05 per point. That’s great, but you have to get back. Flying coach round-trip may be the only thing that allows you to take the trip, even if you’re only getting $.015, or $.03.


I agree! Thanks for sharing your thoughts!

Good points, thanks for sharing Daniel!

The memories and experiences are the true value of miles and points Tomorrow is not a given use your rewards sooner rather than later


So very true. My grandma could pass away tomorrow (or even me!) so I want to use my miles & points to the fullest.

I couldn’t agree more! It’s actually one of the reasons I got into the miles and points hobby. I would always put off that next trip, rationalizing it by saying it would be too expensive and I couldn’t afford it.

Enter miles and points and that is no longer an excuse I can use 🙂