What’s Next for the AMEX Starwood Card?

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What’s Next for the AMEX Starwood Card?

Million Mile SecretsWhat’s Next for the AMEX Starwood Card?Million Mile Secrets Team

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Million Mile Secrets reader, Julie, commented:

Do you think the AMEX Starwood sign-up bonus will increase again to 35,000 points before they discontinue the card?

Following the recent limited-time 35,000 point offer for the AMEX Starwood card, the sign-up bonus went back to 25,000 Starwood points.

For the last several summers, AMEX has increased the sign-up bonus on the AMEX Starwood personal and small business cards for ~1 month.

I don’t have any inside information, but I have a feeling this year might be different.  Because of the Starwood – Marriott merger, there’s a good chance the AMEX Starwood sign-up bonus stays at 25,000 Starwood points.

Whats Next For The AMEX Starwood Card
Starwood Points Are Extremely Valuable! So I Understand Why Folks Are Looking to Earn the Highest Sign-Up Bonus Possible

I’ll explain why it’s unlikely you’ll see an increased sign-up bonus for the AMEX Starwood cards.

Why an Increased AMEX Starwood Sign-Up Bonus Is Unlikely

Link:   Starwood Preferred Guest® Credit Card from American Express

Link:   Starwood Preferred Guest® Business Credit Card from American Express

Link:   What We Know (and Do NOT Know!) About the Future of Starwood’s Loyalty Program

Following the Marriott-Starwood merger announcement, I said the AMEX Starwood cards could be discontinued in the future.

I don’t have information this will happen any time soon.  But once the hotel chains officially merge loyalty programs in 2018, it’s likely they keep only one co-branded card.  And Marriott already has a relationship with Chase.

Whats Next For The AMEX Starwood Card
We Expect to See the Starwood Loyalty Program Folded Into the Marriott Rewards Program in 2018

Given 2018 is only ~7 months away, folks at the hotel chain are probably focused on figuring out details for a combined loyalty program.  So coming out with an increased credit card offer is not a top priority.

That said, changes to sign-up bonuses are unpredictable!  So it’s always possible there could be one last increased offer before the card goes away.

If you want to apply now for the AMEX Starwood card, you can earn 25,000 Starwood points after spending $3,000 on purchases within the first 3 months.  And with the AMEX Starwood small business card, you’ll earn 25,000 Starwood points after spending $5,000 in purchases within the 1st 3 months of account opening.

You’ll also get:

The $95 annual fee is waived for the first year on both cards.

Note:   You’re only eligible to earn AMEX sign-up bonuses once per card per lifetime.

How to Use Starwood & Marriott Points

Link:   How to Earn and Use Starwood Points 

Starwood points are extremely flexible.  For example, you can use points for:

Whats Next For The AMEX Starwood Card
Besides Free Hotel Nights, You Can Use Valuable Starwood Points to Book Disney World Packages, Which Include 2 Flights and a 5-Night Hotel Stay!

For inspiration on Starwood hotels you can book with points, check out these posts:

Bottom Line

I don’t expect the sign-up bonus on the AMEX Starwood cards to increase to 35,000 points again this year.

While I don’t have official information, Starwood and Marriott are likely working to finalize a merged loyalty program.  And that could mean discontinuing the AMEX Starwood card.  Because Marriott already has an existing relationship with Chase.

So folks looking to earn valuable Starwood points might consider applying now for the AMEX Starwood personal or small business card.  You can earn 25,000 Starwood points after meeting minimum spending requirements.

Do you think we’ll see another big sign-up bonus on the AMEX Starwood cards?

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Editorial Note: We're the Million Mile Secrets team. And we're proud of our content, opinions and analysis, and of our reader's comments. These haven’t been reviewed, approved or endorsed by any of the airlines, hotels, or credit card issuers which we often write about. And that’s just how we like it! :)

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If you cancel the card(had it for a few years) and re-apply in 3-6 months can you get 25k points or is it one time thing?

You can only earn the sign-up bonus on an AMEX card once per lifetime. Here’s a post with more details:


What if I am Jon Snow? Can I re-apply to get points after I come back from the dead??

I watched Marriott’s annual Analysts meeting a couple of months ago. In it they said they were negotiating with both Chase and Amex for “better deals'”. Also I think they said the current SPG/Amex deal was good through 2019 and finally they said that the two loyalty programs would not be merged until late 2018 or probably early 2019. So I don’t think the Amex card is going away any time soon.

Obviously the dude trying to get others to apply so he makes it sound like

1. U ain’t gonna get a better deal

2. Better do it now before it’s too late


I’ve never been able to get access to the sheraton Club lounge with my card. The person or people at the front desk are unaware of this benefit and always say if you’re not in a room on the club floor, we can’t give you access. Please help

This perk is typically automatically linked to your account. I’d recommend calling Starwood to make sure their system shows you having the AMEX Starwood small business card.

Since you expect it to be discontinued, wouldn’t that actually counter your argument that it wouldn’t increase? I thought banks control the number of points for sign ups, not marriott. Therefore, wouldn’t Amex would want to get as many sign ups before it is discontinued?

In the past, we haven’t seen AMEX increase sign-up bonuses for cards right before they were discontinued (i.e. AMEX JetBlue).

I signed up for the 35,000 bonus the last day it was offered April 5 and they instead gave me only 25,000 bonus, very disappointed. Talked to reps several times kn chat through website and they played dumb, would not honor the 35 bonus.

@Kevin – Here’s a post that might help: https://millionmilesecrets.com/2017/05/07/limited-time-offer-card-approval/

If you met the spending requirements for the 35,000-point bonus, I’d recommend calling the bank and providing screenshots of the offer. Hope this helps!

The offer for business card was to spend $5000 to get 25,000 within 3 months and another $3000 to get the other 10,000 within 6 months.

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