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There are 2 new Delta credit card offers available. I updated the “Airlines” credit card tab yesterday, as soon as I found out but am blogging about it today since I was in all-day meetings yesterday.
I don’t paid any referral fee for the links in this post.
1. Delta Gold 45,000 Miles. Lucky posted about a 45,000 free Delta mile offer from American Express for the Delta Gold credit card after spending $3,000 within 3 months. However, the business and personal cards are available only until December 19, 2011 or so the offer page indicates.
This is much better than the current best offer of 30,000 miles, though you may be able to get up to 50,000 Delta miles by checking your targeted offer. However the standard offer of 30,000 miles requires only $500 in spending, but since you can get the bonus only once, you should (if possible) apply for the card with the higher bonus.
If I remember correctly, the highest public offer for the Delta Gold was 45,000 miles (please comment if you know differently!)
45,000 miles is not spectacular, but it is much better than the previous 30,000 mile offer. The previous 45,000 mile offer was at least 9 to 12 months ago.
So for a Delta card, this is a good offer.
If I had a credit card applications coming up, I would consider this 45,000 mile offer.
But I don’t, so I won’t be applying for the card.
The Scarcity Concept
As a marketer, I find it very interesting to see how American Express/Delta is making use of the scarcity concept to push this card.
The “scarcity” concept is social science research which indicates that men and women’s brains turn to mush when presented with uncertainty and limited time offers.
Being told that a product is scarce or is going to become scarce makes folks do dumb things they otherwise wouldn’t do. Like buying that perceived scarce product pronto.
Have you ever wondered why used car dealers like to tell you that someone else was eying the same car you took on a test drive? Or that a sale is for a “limited time?” Or that the late night infomercials all have limited quantity of whatever it is they are selling and that you should call in NOW?
3 ways the advertisement is trying to make you apply for the card:
- The headline says “Earn 45,000 Bonus Miles while there’s still time.” The use of the words “while there’s still time” suggest that you may want to act quickly.
- Next up, we have a burst (the red circle) which says “Limited Time Only.” It means nothing, but it sure gets folks to act differently.
- The pièce de résistance is the countdown timer which is counting down to when the offer ends.
- And for extra credit, the URL actually has the words “limited time offer” in it! “http://www.deltaamexlimitedtimeoffer.com/Default.aspx
This could very well be for a limited time, but the ad copy is certainly using the hard sell!
2. 55,000 mile Delta Business Card. Readers have written in with a new Delta business card which offers up to 55,000 miles.
You get 25,000 miles after the 1st purchase and 30,000 miles after spending $10,000 within 6 months.
If you’re not a big spender, you’re better off with the 45,000 mile offer for $3,000 in spending within 3 months.
Delta SkyMiles are very hard to use, particularly for domestic travel. You may be able to get 1 free US ticket with 45,000 Delta miles.
But Delta miles are great to use on Delta partner airlines for travel to Europe, India, Australia, and French Polynesia.