Chase Ink Bold Sign-Up Bonus Reducing to 25,000 Points (from 50,000) for Most Folks?

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Update: One or more card offers in this post are no longer available. Check our Hot Deals for the latest offers. [I get a referral for the Chase Ink Bold in this post.  Emily and I are always very grateful to the many readers who use our link to apply for a credit card!  Emily has had this card since February 2012.] Update 2:  The current offer for the Chase Ink Bold is for 25,000 points after your 1st purchase and another 25,000 points after spending $10,000 within 3 months.

Link:  Chase Ink Bold Review

Update:  I’ve been told that my link to the Chase Ink Bold will change at some point.  But I don’t know when.  I’ll post updates as I find out.

Million Mile Secret reader Andy (thanks!) wrote in to let me know that the sign-up bonus for the Chase Ink has changed on the Chase website.  Oh no!  Here we go again.

Readers may remember that just a few weeks ago, something similar happened with the Chase Sapphire Preferred.  The sign-up bonus on the Chase Sapphire Preferred reduced to 40,000 points on the Chase website, but affiliate links such as mine still offered 50,000 points.

A short while later Chase changed my affiliate links to match the best offer of 40,000 points.  However, there were still some links to the 50,000 point offer but those links died as well.  Currently, the best offer for the Chase Sapphire Preferred is for 40,000 points.

Chase Ink Bold I recently pointed out a 60,000 point offer (better than my affiliate link) for the Chase Ink Bold and readers were able to get either apply for that offer or get matched to it.  However, that link is no longer working.

The Chase Ink Bold still offers a 50,000 bonus on the Chase website, but you only get 25,000 points after your 1st purchase and another 25,000 points after spending $10,000 within 3 months.  I suspect that this means that the Chase Ink Bold will effectively offer only a 25,000 point bonus to most folks since spending $10,000 within 3 months is a tall order for many.

On the other hand, this makes it easier for folks to get at least 25,000 points since there is no minimum spending tied to the 1st 25,000 points!

My affiliate link still offers 50,000 points after spending $5,000 within 3 months.  This is still a fair amount to spend, but is more manageable than spending $10,000 within 3 months – especially when you use Amazon payments, use WilliamPaid to pay your rent, or ChargeSmart to pay your mortgage and student loans and browse through the 40+ ways to complete minimum spending requirements

I’ve talked to executives at Citi and Chase and they acknowledge that the current environment of high sign-up bonuses with no spending requirements is unsustainable.  I shared a graph of Chase’s marketing expenses over the last year earlier and the spike in expenses in 2011 is very noticeable.

What Goes Up Will Come Down

And Chase is clearly making an effort to reduce their marketing expenses.  The credit card sign-on bonuses are reducing, affiliate commissions are reducing (I get paid less for the 40,000 point Chase Sapphire Preferred than I did when it was 50,000 points), and there are tiered mile and point bonuses tied to high spending requirements.

We’re going to see more offers which either require us to spend a LOT (at least to me) to get the sign-up bonus.  For example, you had to spend $10,000 within 3 months to get  the 50,000 point sign-on bonus on the recent American Express Business Platinum card.

Or which will give us a tiered bonus based on the amount we spend on the card like the British Airways card which gives you 50,000 miles after the 1st purchase, but requires you to spend $10,000 for the next 25,000 miles and another $10,000 for the last 25,000 miles.

To be clear – I don’t have inside information that the sign-up bonus on the Chase Ink Bold will have a higher spending requirement in future.

But I suspect that the current offer for 50,000 points after $5,000 in spending will follow the pattern of the Chase Sapphire Preferred and change soon since it has already changed on the Chase website.

Emily’s Chase Ink Bold

Emily just got approved for the Chase Ink Bold in her last App-O-rama and we’re still working towards meeting the minimum spending required to get the bonus.  I’ll most likely transfer the 50,000 point bonus to Hyatt where  I can use it for some really nice hotels which I couldn’t otherwise afford!  But I was also tempted to transfer them to United.

In my experience, you can get a Chase personal and a business card around the same time.  You usually have to call the reconsideration line (800-453-9719) to get approved.

I also like applying for business credit cards because it is an easy way to get extra points.

As I’ve written before, many folks may qualify for this card even if they don’t currently have a business, but are thinking of starting one.  Or if you’ve dabbled with a business (sold something on ebay, had a garage sale, sold crafts etc.), but now want to concentrate a bit more on it.

When applying for a business credit card, I enter my social security number as the Tax ID in the application form and enter my name as the business name.

You usually have to enter your social security number on the application form and the credit inquiry will appear on your personal credit report, but the credit line will not appear on your personal credit report.

The average age of your credit history should not decrease because the business credit line doesn’t sit on your personal credit report.  To me, this is a key advantage of a business credit card (besides the extra miles and points!)

Bottom Line:  I’m not going to say that you should apply for the card now because it will be harder to get the full bonus otherwise.  As always, the best time to get the bonus is when it makes sense for you to get it.

But I will say that there may not be as many generous sign-on bonuses, with no strings, attached as we have been used to seeing.

Link:  Chase Ink Bold Review

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