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AMEX Will Give You a 20% to 50% Bonus to Use These 2 New Cards “EveryDay!”

AMEX Will Give You a 20% to 50% Bonus to Use These 2 New Cards “EveryDay!”

Million Mile SecretsAMEX Will Give You a 20% to 50% Bonus to Use These 2 New Cards “EveryDay!”Million Mile Secrets Team

We devote thousands of hours of research to help you get Big Travel with Small Money. You support us by signing-up for credit cards through partner links which earn us a commission. Here’s our full Advertising Policy.

Update:   One or more card offers in this post are no longer available.  Check our Hot Deals for the latest offers. 

I recently spoke with David Rabkin, the Senior Vice President of Consumer Lending Products at American Express about 2 new credit cards from American Express.  He’s responsible for some of our favorite American Express cards such as the AMEX Starwood cards!

You Can Apply for the New AMEX EveryDay Cards in April 2014

2 New Cards

American Express has long been the leader in charge cards (where you pay the balance back in full) targeted towards the affluent market.  But American Express has been very clear that they need to cater to new markets to continue to grow.

For example, American Express Bluebird was targeted at a completely different segment and has done extremely well because it was very thoroughly researched and was a much better product than other checking alternatives and pre-paid cards.  It also helps to have Wal-Mart as your partner!

AMEX Will Give You A 20 To 50 Bonus To Use These 2 New Cards EveryDay
Bluebird Was Designed to Reach Consumers Who Wouldn’t Otherwise Use American Express Products

American Express is introducing 2 new cards, the AMEX EveryDay (no annual fee!) and the AMEX EveryDay Preferred ($95 annual fee).  As a former Brand Manager, I’ve introduced consumer products to the market, and I know that it takes a long time from when you come up with an idea to when it is introduced in the market.  I was told that both these cards took years to develop (market research takes time!)

And they target a very different market.  In particular, folks within the US who would like to earn bonus points for their “everyday” spending – hence the card name “EveryDay.”  The cards target folks who are already using debit and credit cards ~40 times a month, but who wonder why their spending is not rewarded.

After all, business owners get 5X Chase Ultimate Rewards Points per $1 spent on the Chase Ink Plus or Ink Bold cards by shopping at Office Supply stores.  But there’s no comparable product which gives you bonus points for your regular household spending!  Sure, you get 2X Chase Ultimate Rewards points per $1 for travel and dining on the Chase Sapphire Preferred, but there really aren’t many cards designed for folks who spend more on gas and groceries than on travel and dining!

AMEX Will Give You A 20 To 50 Bonus To Use These 2 New Cards EveryDay
5X Points at Office Supply Stores & Telecom With the Chase Ink Cards!

The good news is that BOTH these cards earn American Express Membership points, even the AMEX EveryDay card with no annual fee.  And even better – you can transfer these AMEX Membership Rewards points to airlines or hotels!

Readers often ask how they can prevent their Membership Rewards points from expiring when they close other Membership Rewards cards such as the The Business Gold Rewards Card from American Express OPEN or the Premier Rewards Gold Card from American Express which have high annual fees.  The easiest way to keep your Membership Rewards points from expiring is to have another American Express card open which earns Membership Rewards points.

And these 2 new credit cards make it very easy to have an American Express Membership Rewards card open – especially because 1 card doesn’t charge an annual fee.

AMEX EveryDay® Credit Card from American Express

The 1st new card is the AMEX EveryDay® Credit Card from American Express which earns 10,000 Membership Rewards points after spending $1,000 within 90 days.

The sign-up bonus is not a lot, but the card has NO annual fee.  So the sign-up bonus is comparable to the sign-up bonus on the Chase Freedom card.

You earn:

  • 2X AMEX Membership Rewards points per $1 at US supermarkets up to $6,000 a year and
  • 1X AMEX Membership Rewards points per $1 on other purchases

But if you use the card to make more than 20 purchases within a billing cycle, you will earn an extra 20% Membership Rewards points, less returns and credits.  There is no minimum transaction amount for any of those 20 purchases.

AMEX Will Give You A 20 To 50 Bonus To Use These 2 New Cards EveryDay
You Can Keep Your Membership Rewards Points Alive With the No-Annual Fee AMEX EveryDay Card

So you’re effectively earning:

  • 2.4X AMEX Membership Rewards points per $1 at US supermarkets up to $6,000 a year and
  • 1.2X AMEX Membership Rewards points per $1 on other purchases

This isn’t too bad and is a good way to have a card which keeps your Membership Rewards points active!

Is it Better Than the AMEX Premier Rewards Gold Card?

This is also a good card for folks who don’t want to pay the $195 annual fee on the AMEX Premier Rewards Gold card which earns only 2X Membership Rewards points per $1 on groceries and gas in the US, and US restaurants.

Of course, you also earn 3X points on airfare per $1 with the AMEX Premier Rewards Gold card.  But for many folks, the EveryDay card is a better card for groceries!

Is it Better Than the AMEX Blue Cash Everyday Card?

Sure, the Blue Cash Everyday® Card from American Express with no annual fee earns:

  • 3% cash back at supermarkets (up to $6,000 a year); then 1% &
  • 2% cash on gas
  • Terms apply

But you can’t transfer those points to airlines and hotels like you can with the AMEX EveryDay card.

I’m guessing that American Express knows that there are folks who want to be able to transfer their points to airlines and hotels for their everyday spending.  That’s because they know how to extract the most value from their airline miles or hotel points!

AMEX EveryDay® Preferred Credit Card

The 2nd new card is the AMEX EveryDay® Preferred Credit Card which earns 15,000 Membership Rewards points after spending $1,000 within 90 days.

The sign-up bonus is not a lot, especially when compared to the Chase Sapphire Preferred or the Barclaycard Arrival.  The card has a $95 annual fee.

But the earnings are much better!  You earn:

  • 3X AMEX Membership Rewards points at US supermarkets up to $6,000 a year
  • 2X AMEX Membership Rewards at US gas stations
  • 1X AMEX Membership Rewards point on other purchases
  • Terms apply

And if you use the card to make more than 30 purchases within a billing cycle, you will earn an extra 50% Membership Rewards points, less returns and credits.  There is no minimum transaction amount for any of those 30 purchases.

So you’re effectively earning:

  • 4.5X AMEX Membership Rewards points at US Supermarkets up to $6,000 a year and
  • 3X AMEX Membership Rewards at US gas stations
  • 1.5X AMEX Membership Rewards points on other purchases
  • Terms apply

Much Better Than the Premier Rewards Gold for Groceries & Gas!

This makes it much better than the AMEX Premier Rewards Gold card which offers only 2X AMEX Membership Rewards points for groceries & gas.

How To Save 22 On Groceries Gasoline Amazon
The EveryDay Preferred is Much Better Than the Premier Rewards Gold for Groceries & Gas!

And this is perhaps the best card for everyday spending (assuming you value American Express Membership Rewards) because you will earn 1.5X AMEX Membership Rewards points compared to ~1 point for spending on most other cards.

Of course, you have to make at least 30 purchases (less returns and credits) within a billing cycle to earn the 50% bonus to get you to 1.5 Membership Rewards Points per $1.  But that shouldn’t be too hard!

What About the Blue Cash Preferred® Card from American Express?

Yes, the Blue Cash Preferred® Card from American Express will earn:

  • 6% cash back at US supermarkets up to $6,000; then 1% and
  • 3% back at gas stations and select department stores
  • Terms apply

But you earn cash back from the AMEX Blue Cash Preferred and can’t transfer those points to airlines and hotels like you can with the AMEX EveryDay Preferred card.  So what do you prefer?  4.5 Membership Rewards points (which you can transfer to airlines or hotels) or 6% cash back?

And AMEX knows the AMEX EveryDay Preferred is more appealing to folks who know how to get the most value from their airline miles or hotel points and who want to transfer their points to airlines and hotels.

When Can I Apply for the Cards?

You can’t apply for these cards until April 2, 2014.  But you can see how Tina Fey is using the card in the AMEX commercials!

https://www.youtube.com/watch?v=nCE8RdXckBI&feature=youtu.be

Bottom Line

You don’t get the new American Express EveryDay cards for the sign-up bonus, but to actually spend money on.  That’s because you now have an option to spend money on cards – with either no annual fee or a reasonable annual fee – but which still earns Membership Rewards points which you can transfer to airlines or hotels.

Another reason to get the cards is because it is an easy way to prevent your Membership Rewards points from expiring!

I would have liked the cards to have no foreign transaction fee and a higher sign-up bonus, but these are still some exciting new options!  Of course, these cards aren’t for everyone.  But I’m sure that some folks will really like these cards.

What do y’all think about the new AMEX EveryDay cards?

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Editorial Note: We're the Million Mile Secrets team. And we're proud of our content, opinions and analysis, and of our reader's comments. These haven’t been reviewed, approved or endorsed by any of the airlines, hotels, or credit card issuers which we often write about. And that’s just how we like it! :)

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$6000 max spending per year at 3 points per dollar = 18000 points. 50% back = extra 9000 which makes 27000 and that is after using this card over 30 times per month (360 times per year). What am I missing and why is this worth it? Looks like one domestic roundtrip airline ticket in coach per year max for a hell of a lot of effort.

I am so grateful for your blog. I know it is a business to you — but it is such a powerful resource to me! I often have to research something (like will I lose my AMEX Membership Rewards if I cancel my Business Gold card? = Nope . . . cuz I have the AMEX Everyday card. Your 3/4/14 blog confirmed that.)

Appreciate all your hard work!

See you in Vegas!

Darius,

Enjoyed your article, however, it left me with questions. If I’m going to use the EveryDay card as a means of holding and transferring MR points, what is in the fine print? What Is the minimum amount you can transfer to another account and can the transfers be to a different person or spouse? I assume the card counts as one of the three AmExp cards AmExp allows an individual.

Now that the card has been around for a while, I would love to see an updated article on how the card is being used.

Suz

Hi DARIUS

…By “Damion” I mean DARIUS. I’ve written you many times and know your name. It was a typo. Probably the autocorrect in every text field on iMac’s.

Sincerely

Zach

Hi Darius,

in the ‘terms’ it states: “Purchases to meet the spend requirement do NOT include fees or interest charges, balance transfers, cash advances, purchases of traveler’s checks, PURCHASES OR RELOADING OF PREPAID CARDS, or purchases of any cash equivalents. “

Does this prevent the buying of PayPals and Visa gift cards?

Thank you,

Gary

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