Since Steve Jobs announced his resignation as Apple’s CEO, I’ve read a lot of articles about Steve’s leadership.
But a Google+ post by Vic Gundotra, who runs Social Media at Google, explains just why Steve Jobs was so successful. And why everyone loves Apple products.
Here’s an excerpt (bolding mine):
I laughed nervously. After all, while it was customary for Steve to call during the week upset about something, it was unusual for him to call me on Sunday and ask me to call his home. I wondered what was so important?
“So Vic, we have an urgent issue, one that I need addressed right away. I’ve already assigned someone from my team to help you, and I hope you can fix this tomorrow” said Steve.
“I’ve been looking at the Google logo on the iPhone and I’m not happy with the icon. The second O in Google doesn’t have the right yellow gradient. It’s just wrong and I’m going to have Greg fix it tomorrow. Is that okay with you?”
Of course this was okay with me. A few minutes later on that Sunday I received an email from Steve with the subject “Icon Ambulance”. The email directed me to work with Greg Christie to fix the icon.
Attention To Detail
So on a Sunday, Steve Jobs wanted the Google icon on the iPhone fixed because one letter didn’t have the right color!
It is this maniacal attention to detail which explains how Steve Jobs led Apple to success.
Collecting miles and points and being a successful Travel Hacker requires a certain level of attention to detail. You have to decide which cards to apply for, read the fine print, track the spending requirement, and decide when to cancel the card.
You have to ensure that all your miles earned from flying, shopping, dining, etc. are credited to your account.
Booking award flights is even harder, and requires much more time and attention than collecting miles.
But the rewards are huge!
You can accumulate many hundreds of thousands of miles a year and travel wherever you want for a fraction of the cost. Soon you’ll have enough miles and points to go anywhere you want, but will only be constrained by your free vacation days!
How wonderful is that?
And if you do this long enough and really get into the details perhaps one day, you too, will make out with
15 16 million miles just by buying stickers!