Choice Privileges is offering a 50% discount or double the miles if you convert Choice Privilege points to United Mileage Plus Miles by June 6, 2011.
Here’s how I am using this promotion to have Big Travel with Small Money!
During April and May, you could have got some pretty amazing deals through the Discover America website such as Hyatt hotel points for 1 penny a point.
I purchased 180,000 Choice Privileges Points for $756 through the Daily Giveaways on the Discover America website. I was initially planning to use these for Choice Hotels in high cost cities such as Sao Paulo, Brazil and in Europe. Another good use was to redeem Choice Privileges points for Preferred Hotels or Barcelo resorts. Redeeming these Choice Privileges Points for hotel nights would have yielded me a ~60% discount on the pre-paid rate at these hotels.
I also status matched my Priority Club Platinum Ambassador status to Choice Privileges Platinum status which would let me book free reward nights 75 days (instead of 30 days for non-elite members) before my stay.
I’ll now get a better value by redeeming these Choice Privilege Points for United Mileage Plus miles since I prefer traveling in First or Business Class on Star Alliance airlines than staying in Choice Hotels such as Comfort Inns!
By taking advantage of this discount to convert 180,000 Choice Privileges points to United Mileage Plus Miles, I will get 72,000 United Mileage Plus Miles at a cost of 1.05 cent per mile (CPM). Here’s a previous post on CPM and why it is important to calculate CPM.
United miles are very useful since United is part of the Star Alliance and offers 1-way award tickets as well. I will use these miles to try out the amazing First Class experience on Swiss Air for only 67,500 miles (if booked before June 15, 2011).
Without the discount, I would have got 36,000 United Miles. 36,000 United Mileage Plus miles for a cost of $756 translates to a Cost Per Mile of 2.1 cent, which isn’t worthwhile to me since I value United Miles at less that 2.1 cents per mile.
Don’t get me wrong – I don’t mind staying in a Comfort Inn if I have too, but I’d rather use my Hyatt points and certificates, along with my Priority Club Points, and Starwood points to stay in more comfortable hotels.