AMEX Will Give You a 20% to 50% Bonus to Use These 2 New Cards “EveryDay!”

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I recently spoke with David Rabkin, the Senior Vice President of Consumer Lending Products at American Express about 2 new credit cards from American Express.  He’s responsible for some of our favorite American Express cards such as the AMEX Starwood cards!

You Can Apply for the New AMEX EveryDay Cards in April 2014

 2 New Cards

American Express has long been the leader in charge cards (where you pay the balance back in full) targeted towards the affluent market.  But American Express has been very clear that they need to cater to new markets to continue to grow.

For example, American Express Bluebird was targeted at a completely different segment and has done extremely well because it was very thoroughly researched and was a much better product than other checking alternatives and pre-paid cards.  It also helps to have Wal-Mart as your partner!

AMEX Will Give You A 20 To 50 Bonus To Use These 2 New Cards EveryDay

Bluebird Was Designed to Reach Consumers Who Wouldn’t Otherwise Use American Express Products

American Express is introducing 2 new cards, the AMEX EveryDay (no annual fee!) and the AMEX EveryDay Preferred ($95 annual fee).  As a former Brand Manager, I’ve introduced consumer products to the market, and I know that it takes a long time from when you come up with an idea to when it is introduced in the market.  I was told that both these cards took years to develop (market research takes time!)

And they target a very different market.  In particular, folks within the US who would like to earn bonus points for their “everyday” spending – hence the card name “EveryDay.”  The cards target folks who are already using debit and credit cards ~40 times a month, but who wonder why their spending is not rewarded.

After all, business owners get 5X Chase Ultimate Rewards Points per $1 spent on the Chase Ink Plus or Ink Bold cards by shopping at Office Supply stores.  But there’s no comparable product which gives you bonus points for your regular household spending!  Sure, you get 2X Chase Ultimate Rewards points per $1 for travel and dining on the Chase Sapphire Preferred, but there really aren’t many cards designed for folks who spend more on gas and groceries than on travel and dining!

AMEX Will Give You A 20 To 50 Bonus To Use These 2 New Cards EveryDay

5X Points at Office Supply Stores & Telecom With the Chase Ink Cards!

The good news is that BOTH these cards earn American Express Membership points, even the AMEX EveryDay card with no annual fee.  And even better – you can transfer these AMEX Membership Rewards points to airlines or hotels!

Readers often ask how they can prevent their Membership Rewards points from expiring when they close other Membership Rewards cards such as the The Business Gold Rewards Card from American Express OPEN or the Premier Rewards Gold Card from American Express which have high annual fees.  The easiest way to keep your Membership Rewards points from expiring is to have another American Express card open which earns Membership Rewards points.

And these 2 new credit cards make it very easy to have an American Express Membership Rewards card open – especially because 1 card doesn’t charge an annual fee.

AMEX EveryDay® Credit Card from American Express

The 1st new card is the AMEX EveryDay® Credit Card from American Express which earns 10,000 Membership Rewards points after spending $1,000 within 90 days.

The sign-up bonus is not a lot, but the card has NO annual fee.  So the sign-up bonus is comparable to the sign-up bonus on the Chase Freedom card.

You earn:

  • 2X AMEX Membership Rewards points per $1 at US supermarkets up to $6,000 a year and
  • 1X AMEX Membership Rewards points per $1 on other purchases

But if you use the card to make more than 20 purchases within a billing cycle, you will earn an extra 20% Membership Rewards points, less returns and credits.  There is no minimum transaction amount for any of those 20 purchases.

AMEX Will Give You A 20 To 50 Bonus To Use These 2 New Cards EveryDay

You Can Keep Your Membership Rewards Points Alive With the No-Annual Fee AMEX EveryDay Card

So you’re effectively earning:

  • 2.4X AMEX Membership Rewards points per $1 at US supermarkets up to $6,000 a year and
  • 1.2X AMEX Membership Rewards points per $1 on other purchases

This isn’t too bad and is a good way to have a card which keeps your Membership Rewards points active!

Is it Better Than the AMEX Premier Rewards Gold Card?

This is also a good card for folks who don’t want to pay the $195 annual fee on the AMEX Premier Rewards Gold card which earns only 2X Membership Rewards points per $1 on groceries and gas in the US, and US restaurants.

Of course, you also earn 3X points on airfare per $1 with the AMEX Premier Rewards Gold card.  But for many folks, the EveryDay card is a better card for groceries!

Is it Better Than the AMEX Blue Cash Everyday Card?

Sure, the Blue Cash Everyday® Card from American Express with no annual fee earns:

  • 3% cash back at supermarkets (up to $6,000 a year); then 1% &
  • 2% cash on gas
  • Terms apply

But you can’t transfer those points to airlines and hotels like you can with the AMEX EveryDay card.

I’m guessing that American Express knows that there are folks who want to be able to transfer their points to airlines and hotels for their everyday spending.  That’s because they know how to extract the most value from their airline miles or hotel points!

AMEX EveryDay® Preferred Credit Card

The 2nd new card is the AMEX EveryDay® Preferred Credit Card which earns 15,000 Membership Rewards points after spending $1,000 within 90 days.

The sign-up bonus is not a lot, especially when compared to the Chase Sapphire Preferred or the Barclaycard Arrival.  The card has a $95 annual fee.

But the earnings are much better!  You earn:

  • 3X AMEX Membership Rewards points at US supermarkets up to $6,000 a year
  • 2X AMEX Membership Rewards at US gas stations
  • 1X AMEX Membership Rewards point on other purchases
  • Terms apply

And if you use the card to make more than 30 purchases within a billing cycle, you will earn an extra 50% Membership Rewards points, less returns and credits.  There is no minimum transaction amount for any of those 30 purchases.

So you’re effectively earning:

  • 4.5X AMEX Membership Rewards points at US Supermarkets up to $6,000 a year and
  • 3X AMEX Membership Rewards at US gas stations
  • 1.5X AMEX Membership Rewards points on other purchases
  • Terms apply

Much Better Than the Premier Rewards Gold for Groceries & Gas!

This makes it much better than the AMEX Premier Rewards Gold card which offers only 2X AMEX Membership Rewards points for groceries & gas.

How To Save 22 On Groceries Gasoline Amazon

The EveryDay Preferred is Much Better Than the Premier Rewards Gold for Groceries & Gas!

And this is perhaps the best card for everyday spending (assuming you value American Express Membership Rewards) because you will earn 1.5X AMEX Membership Rewards points compared to ~1 point for spending on most other cards.

Of course, you have to make at least 30 purchases (less returns and credits) within a billing cycle to earn the 50% bonus to get you to 1.5 Membership Rewards Points per $1.  But that shouldn’t be too hard!

What About the Blue Cash Preferred® Card from American Express?

Yes, the Blue Cash Preferred® Card from American Express will earn:

  • 6% cash back at US supermarkets up to $6,000; then 1% and
  • 3% back at gas stations and select department stores
  • Terms apply

But you earn cash back from the AMEX Blue Cash Preferred and can’t transfer those points to airlines and hotels like you can with the AMEX EveryDay Preferred card.  So what do you prefer?  4.5 Membership Rewards points (which you can transfer to airlines or hotels) or 6% cash back?

And AMEX knows the AMEX EveryDay Preferred is more appealing to folks who know how to get the most value from their airline miles or hotel points and who want to transfer their points to airlines and hotels.

When Can I Apply for the Cards?

You can’t apply for these cards until April 2, 2014.  But you can see how Tina Fey is using the card in the AMEX commercials!

Bottom Line

You don’t get the new American Express EveryDay cards for the sign-up bonus, but to actually spend money on.  That’s because you now have an option to spend money on cards – with either no annual fee or a reasonable annual fee – but which still earns Membership Rewards points which you can transfer to airlines or hotels.

Another reason to get the cards is because it is an easy way to prevent your Membership Rewards points from expiring!

I would have liked the cards to have no foreign transaction fee and a higher sign-up bonus, but these are still some exciting new options!  Of course, these cards aren’t for everyone.  But I’m sure that some folks will really like these cards.

What do y’all think about the new AMEX EveryDay cards?

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Editorial Disclaimer: Neither the responses below nor the editorial content on this page are provided or commissioned by the bank advertisers, and have not been reviewed, approved or otherwise endorsed by the bank advertisers. Opinions expressed here are the author’s alone, not those of the bank advertisers. It is not the bank advertisers’ responsibility to ensure all posts and/or questions are answered.

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39 responses to “AMEX Will Give You a 20% to 50% Bonus to Use These 2 New Cards “EveryDay!”

  1. I don’t see how either of these cards are a better deal (other than a small bonus on supermarkets) than the Starwood card. Am I missing something?

  2. My analysis: They spent years of research and came out with yet another Amex that will rip you off if you use it overseas. Don’t get me wrong – these cards will be in the mix when I consider my next round of applications – but I sure won’t have them along in my wallet for everyday spend while traveling. The paltry signup bonuses are another issue, as it will take lots and lots of spend at the incremental advantage they do indeed present in order to make them a better choice than an application for a card which offers several times that much from the outset. The no fee version is a candidate in order to retain MR points.

  3. “For example, American Express Bluebird was targeted at a completely different segment and has done extremely well because it was very thoroughly researched and was a much better product than other checking alternatives and pre-paid cards.”

    C’mon. Maybe you have to say that to remain in the Rolodex of the SVP of fancy credit card matters, but BB is successful because of the well off MSets who run thousands if dollars through the product with beans. Not because of proper market segmentation, untapped market, blah blah blah MBA speak blah blah nonsense.

  4. 2 questions:

    1. Will I be able to convert my existing Amex credit cards (hilton, delta, etc.)? I’m assuming I can’t convert a platinum or gold card to tis new card because they are charge cards.

    2. Does owning either of these cards make ineligible to get the sign up bonus on a new Premier Rewards Gold or Platinum card?

  5. I agree with the excellent analysis DaveS wrote above…

    The ONLY benefit I see for myself is the MR points retention.


    For now though, I (and I strongly recommend to other MMS readers to follow suit) will wait until AMEX offers a substantial sign-up bonus before applying for these cards.


    I’m a little surprised you wrote up this article the way you did – I appreciate that you disclosed the relationship with the AMEX marketing folks.

    Also, did you you “really” use the term, “reasonable” annual fee!!!!

    As I have often wrote about, I despise annual fee’s and avoid them as much as possible – I have never came across a “reasonable” annual fee – it takes away from bonus offer and with as much as the spend requirements are – the credit card companies are making a killing in credit card fees from the merchants we use. If I was a frequent traveller for business than paying the high annual fee ($450+) for airline lounge access may be worth paying an annual fee but I’m not there.

    And to quote Amy Poehler on Tina Fey as a spokesperson for AMEX –


    Do you “really” think for one second Tina Fey lives “everyday” like the rest of us?
    I would have been more impressed if AMEX would have used an “everyday soccer mom” type in their ad vs. some liberal Hollywood elitist like Tina Fey!

    Tina Fey has never seen the inside of a grocery store or a dry-cleaners – REALLY!


  6. Do you think you will be able to link the membership rewards accounts together from a blue cash preferred with one of these. That way the points I have now will be able to transfer to hotels or airlines.

  7. Last time I signed up for an Amex card for the signup bonus using your link, I received 25,000 Membership Rewards points. I was then able to sell my points to rewards2cash for $312.50

    The company has positive reviews on slickdeals, yelp, fatwallet and facebook.

  8. Hi Daraius! How good are AMEX points though? Do they transfer 1:1? To which airlines?

  9. Unless you really need AE points, go for other cards that have sign up bonuses. These should really be on the bottom of your list and if you have a business and can get more lucrative cards like the 5x bonus cards I would avoid these. There are comparable no annual fee cards. Nothing really exciting here, but always good to see an analysis from Daraius nonetheless.

  10. Will I be able to convert my AMEX Blue Cash Preferred to the AMEX Everyday Preferred? If so, what will happen to pending reward dollars I’ve earned?

  11. None of you see that the Everyday (no annual fee) card can replace the Gold, in term of no fees, keep Points, and transferable to airlines and hotels?

    • @MPW – You can earn 1.5 Membership Rewards points with the EveryDay Preferred card, compared to ~1.25 Starwood points on the Starwood points (assuming you transfer to airlines in increments of 20,000 points).

      @DaveS – These cards weren’t designed for folks who travel, but for folks who spend at those categories within the US. That said, I’d like to see the AMEX travel cards i.e. Gold, airline and hotel cards remove the foreign transaction fees.

      @Josh @Dave – We won’t know until it is time to apply for the cards.

      @rick – No.

      @rick – They do transfer 1:1 to many airlines. Check the link in the post to see the complete list of transfer partners.

      @DaveL – Bingo! And the EveryDay Preferred could be a stronger contender than the Premier Rewards Gold for many folks who spend money on the card.

  12. goals^n^dreams

    I have blue Amex. Do you think that it is good to convert Amex Blue to No-annual fee EveryDay card?

  13. Will AMEX offer same type of rental car coverage as they do with their current cards?

  14. There are pretty much no overseas merchants that take Amex, so it seems like a non-issue that the cards have a foreign transaction fee. Your only options overseas are usually Visa and MC.

  15. I have a Delta platinum card that I don’t use anymore and annual fee goes up to $195. I think I am going to convert the card to the Everyday card without annual fee. nice!

  16. Darius, your link to view the airline partners requires an AMEX log-in. Not really helpful for non-AMEX customers.

  17. Wow, its like one giant ad for American Express. This blog is changing…

  18. B – I met Tina Fey at our local bakery – twice – so at least she buys her own bread LOL

    More important – the new card with no fees will be ideal to park one’s MR and I even will get some additional MR for that!

  19. C’mon guys, give Daraius a break! As someone who earned over 500k miles last year on $100K spend, the Everyday Preferred card will become my go to card for grocery/gas and non-premium spend. For at least the first year, it will be a free approach to beef up my Delta and BA balances. I’ll still use Chase Freedom for the rotating 5% categories of course, Ink Plus for it’s 5% categories and Sapphire for travel/dining. I think the Everyday Preferred is a great development. Amex will be the big winner and Chase/Citi losers on my daily spend!

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  21. @Josh, I called to see if I can convert my Amex HHonors into Everyday and they said the option was not available in the system yet. Rep had no idea when it will become available.

  22. Hi Darius;

    Kudos to your blog. I’ve learned a lot from reading your blogs. I am interested in the Everyday Preferred card. This blog states that the AF will be waived the first year. Is this something special that your link will provide? The reason I ask is the currrent A/E website offer for the Preferred card does not waive the annual fee. of $95.


  23. @Gary,

    The annual fee isn’t waived for the first year. Doesn’t matter what link you use, I think it was just an error on Darius’ part. Usually AmEx waives the annual fee for the first year, so it’ll be interesting to see if this is changed.

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  27. Hi Darius
    I was not even paying attention o this card because I was happy with my Gold Amex but I just found out they removed the annual bonus after spending $30K and I don’t think I’ll keep spending on it. I have a few questions
    -the 6k limit in groceries is per calendar year?
    -the extra %50 points when reaching 30 transactions are of transactions performed ONLY after the transaction number 30 or the %50 will apply to the transactions that are part of the 30 first transactions?
    Thank you very much

  28. My point us…If the extra % 50 points is only on purchases that come after the 30 1st transactions, then, it’s not worth it to use this card on grocery stotes to do the 30 transactions since there is a limit of how much x3 or x4.5 we can make in grocery stores after which we make % 1.5. But if the extra 1.5 points is applyed also to the purchases that include the first 30, then it’s ok to use at supermakets. I don’t want to be spending my grocery purchases making % 3 when I could be making % 4.5.

  29. Mr Dubash, I have a Blue from Amex and have accumulated a good chunk of MR points on it. My question is, on the site it says,

    “Membership Rewards® Pay with Points

    In a few clicks, you can use points to book your next trip with the American Express Travel website.‡ Pay with Points covers just about everything travel-related – from your airfare, to hotels booked and paid in advance (prepaid hotels), car rental, and more. Use points to fly any airline, any time with no blackout dates or seat restrictions – starting with just 5,000 points.‡”

    So this means I can book flights using these points, right? I don’t see anything about the Blue on here.


  30. Looks like you’ll need to close any existing Amex cards you have in order to get the sign on bonus for new ones. I’d have to close my Amex Hilton no annual fee card.

    Premier Rewards Gold Card:
    “You have been identified as a current American Express Card Member. You may have seen an offer advertised for this product previously, but the offer is not available to current American Express Card Members.”

    Everyday cards:
    “If we identify you as currently having an American Express® Card account, you may not be eligible for this welcome bonus offer.”

  31. Hi Damion!

    Can I get the AMEX Everyday to not pay an annual fee, but get 2x points for gas (and everything) by purchasing pre-paid cards at supermarkets which I can then use each month on all other purchases, thus essentially getting 2x points on all purchases?

    I already have a fee card. I only want to pay one fee card and maximize my rewards on every single purchase.

    Thank you

  32. Hi Darius,
    in the ‘terms’ it states: “Purchases to meet the spend requirement do NOT include fees or interest charges, balance transfers, cash advances, purchases of traveler’s checks, PURCHASES OR RELOADING OF PREPAID CARDS, or purchases of any cash equivalents. ”
    Does this prevent the buying of PayPals and Visa gift cards?
    Thank you,

  33. Hi DARIUS

    …By “Damion” I mean DARIUS. I’ve written you many times and know your name. It was a typo. Probably the autocorrect in every text field on iMac’s.


  34. Darius,

    Enjoyed your article, however, it left me with questions. If I’m going to use the EveryDay card as a means of holding and transferring MR points, what is in the fine print? What Is the minimum amount you can transfer to another account and can the transfers be to a different person or spouse? I assume the card counts as one of the three AmExp cards AmExp allows an individual.

    Now that the card has been around for a while, I would love to see an updated article on how the card is being used.


  35. I am so grateful for your blog. I know it is a business to you — but it is such a powerful resource to me! I often have to research something (like will I lose my AMEX Membership Rewards if I cancel my Business Gold card? = Nope . . . cuz I have the AMEX Everyday card. Your 3/4/14 blog confirmed that.)
    Appreciate all your hard work!
    See you in Vegas!

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  37. $6000 max spending per year at 3 points per dollar = 18000 points. 50% back = extra 9000 which makes 27000 and that is after using this card over 30 times per month (360 times per year). What am I missing and why is this worth it? Looks like one domestic roundtrip airline ticket in coach per year max for a hell of a lot of effort.