Note: This post is satire and you shouldn’t follow any of Points Envy’s suggestions, nor should you break the law. Any resemblance to the truth is purely coincidental.
We have been called many things over the years – diamond, preferred, racist, platinum, gold, best ever, executive – all with varying frequency. But one thing we’ve never not been called is elite, and that used to mean something.
These days, everyone has access to the benefits that used to be reserved for the best of the best. Programs have made it too easy to earn and redeem points, which could not have been made any clearer than when we ran into a backpacker staying in the room next to us last week at the St. Regis Bangkok.
Thankfully, hotel loyalty programs are realizing how unacceptable this is, and we are pleased to see Hilton Honors become the latest program to make its award chart more exclusive.
Given that we don’t care about how many points a stay will cost, we haven’t actually looked at the updated chart. We have however noticed many of our blogging counterparts crying about an industry-wide “devaluation,” whining that more and more points will be required for quality hotel redemptions in the future.
Even The Points Guy, whom we look up to, if only physically, wrote a piece about the change that reminded us of something we had previously read. It would seem that “devaluation” has replaced “app-o-rama” as the king of annoying buzz words.
But we implore you, dear readers, to ask yourselves: how do you devalue something that is worthless? Hilton may have famously lost a pillow fight to Marriott, but the chain is winning the equally important fight for justice in the world of luxury hotels.
Simply put, we stand with Hilton in weeding out the riff raff in order to exclusivise the HHonors program. While other bloggers say they won’t accept these changes lying down, we look forward to lying happily in a Serenity Bed at the Hilton Chicago O’Hare in a few months. And to think it will only cost us 350,000 points per night!