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250 points may not seem like a lot of points, but it is free, so why not? Especially if you have a separate email account just to take advantage of promotions like this!
This may not last up to February 1, 2012, so sign up sooner rather than later.
Surrender your email address to the Insider eClub mailing list.
The hotel’s facebook page indicates that they will send you an email after the promotion closes on February 1, 2012 to get your Starwood membership number (which isn’t particularly efficient).